James Black is a veteran soil scientist and cannabis cultivator with more than three decades of real-world experience across agriculture, regulated cannabis, biological systems, and international business. His cultivation work began in the mid-1990s, long before legalization, in environments where the science had to be learned the hard way and the commercial systems had to be invented from the ground up.
That field experience runs through every venture the GivLyfe platform develops. James is the strategic architect behind the company's long-term positioning and the primary driver of its founder-led identity. His lens is biological first, commercial second, and grounded in three decades of actually working the soil.
Based between Colombia and the United States.